CROWDFUNDING CAMPAIGN - GLOWFORGE
I developed the plan and interaction design for the most successful 30-day crowdfunding campaign run to date, raising $27.9 million in 30 days. I was responsible for product vision, interaction design, project management, and technical specifications. I also recruited the engineering team who built it -- a task I began two days after being hired. Note: For this project, I was responsible for interaction design, but not visual design. Scroll down to see wireframes I created.
Outcome: The project took three months from start to finish and was the most successful crowdfunding campaign run to date, raising just under $28,000,000 in 30 days. I hit the ground running and started recruiting just two days after starting the job. The direction I recommended of hiring an outside engineering firm to build the site from scratch saved the company 1.4 million dollars in transaction fees had they used Kickstarter or a similar site. Building from scratch also allowed us to integrate a custom referral program that was really successful in spreading the word and critical to the project's success.
INTERACTION DESIGN
REFERRAL PROGRAM
One unique aspect of the project was the referral program, which gave users a $100 discount for each friend they referred. This was critical for the success of the project and would not have been able to be integrated as effectively without the custom-built strategy I recommended and planned.
