For four years I was Sr. Product Manager at Moz, a startup that provides a suite of analytics tools for online marketers. I was responsible for regularly designing interaction flow for new features, planning and prioritizing features, competitive research, customer research, innovation strategy, team task management, and project management.
Throughout my years at Moz I became very familiar with how to best display analytics data. This required understanding user needs in depth, choosing visualizations best for a specific set of data, and excellent use of filtering, sorting, and settings interactions to develop views valuable for the user.
Q&A SITE - MOZ Q&A
My first project at Moz was to do interaction design and project planning for a Q&A forum for marketers. I developed over 30 detailed wireframe screens and project managed the project with an engineering firm I recruited.
BIG DATA ANALYTICS - OPEN SITE EXPLORER
Open Site Explorer is an analytics tool that shows users which sites link to theirs and their competitors. This was a unique challenge because the tool has to be able to display hundreds of thousands results and educate users about on what the different metrics and scores mean and how to interpret the data. I worked with the big data engineering team and successfully involved them in the planning process.
ITERATIVE DESIGN Principles
During my time at Moz, I was responsible for constantly iterating on our software products, adding new features and updating functionality to increase retention and the number of active users. We used prototypes to do an iterative design, user testing, and development process.